Artisan Roots Hardwoods,LLC 1 Page Business Plan
Overview
Artisan Roots Hardwoods,LLC has a clear business objective to produce Antique hardwood floor restoration services. These services have been developed over 21 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Artisan Roots Hardwoods,LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Educating clients on the prosess of hardwood floor restoration,.. This is a critical issue for our selected target market of Customer residents with hardwood floors ranging in age, from 25 years to 150 years.
The Value Proposition
Artisan Roots Hardwoods,LLC is uniquely positioned to deliver value to Customer residents with hardwood floors ranging in age, from 25 years to 150 years. "Artisan Roots Hardwoods,LLC will In reclaiming and restoring someone's aged antique floors saves homeowners thousands as opposed to the cost of tear-out and re-installation.." In order to deliver on this value proposition, we have 21 years of hands on experience, with training and certification in the art of hardwood restoration of all common and uncommon wood species.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the hardwood floor restoration market. We consider our key competitors to be: Floor crafters, Berlin flooring, buffalo flooring.
These companies are full service hardwood flooring companies offering new floor sales and basic sanding and finishing of floors under 20 years of age. Typically these companies shy away from antique floors, One specific reason being that the product is irreplaceable creating a liability if the restoration is not performed correctly.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Floor crafters, Berlin flooring, buffalo flooring.
This is our primary focus and specialty, antique floor restoration and installation of reclaimed woods. As Artisans we care deeply about our craft and trade, always going above and beyond for each client. 100% satisfaction is our goal..
Key Strategies
Over the next 6 months our focus will be to Attend networking events, request referrals from existing clients, acquire memberships to business related organizations.. This task will be undertaken in the context of our broader strategy to Aquire new equipment, add 1 or 2 new crews. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach more people in our community. Antique hardwood restoration is synonymous with Artisan Roots Hardwoods LLC Acquiring and training 2 complete crews.
About this document
Antique hardwood floor restoration Business Plan
This document was created by Shane of Artisan Roots Hardwoods,LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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