Training by Theresa 1 Page Business Plan
Overview
Training by Theresa has a clear business objective to develop, produce, promote and distribute Personal training and nutrition plans. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Training by Theresa has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Getting people from fat to fit. This is a critical issue for our selected target market.
The Value Proposition
Training by Theresa is uniquely positioned to deliver value to Everyone. "Training by Theresa will Provide services that get desired results and getting 10-30 new customers a month, In order to deliver on this value proposition, Unique approach to training, personalised to meet every single clients needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personal training and nutrition plans market. We consider our key competitors to be: Large chain gyms - dw sport, virgin, pure, Nuffield . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Large chain gyms by providing Personal, competitive, smarter training
Key Strategies
Over the next 6 months our focus will be to Advertise,
Promote through teaching group sessions
Plus providing services to Charities to promote the business
. This task will be undertaken in the context of our broader strategy to Venture into sports massage, bootcamp classes and group training, These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Generate a solid client base, Increase qualifications and Keep up to date with new techniques and concepts
About this document
Personal training and nutrition plans Business Plan
This document was created by Theresa of Training by Theresa using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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