Embody Life 1 Page Business Plan
Overview
Embody Life has a clear business objective to develop, produce, promote and distribute Juices, tonics, fitness, massage and floating services. These services have been in development for over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Embody Life has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A need to have an environment that encompasses your nutrition, fitness, and relaxation all in one. This is a critical issue for our selected target market of Everyone.
The Value Proposition
Embody Life is uniquely positioned to deliver value to Everyone. "Embody Life will Provide a service that gives our customers the option of choosing what they would like to do to improve their health." In order to deliver on this value proposition, our unique worldly travelled staff have been practitioners of self improvement . Taking care of our own health needs gives us the ability to take care of others. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the self betterment market. We consider our key competitors to be: spa's gyms, juice stores and float labs but nothing that offers all 3 in one . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Spa's gyms, juice stores and float labs but nothing that offers all 3 in one which makes us unique by offering an all in one atmosphere that's constantly evolving to meet the needs of our customer.
Key Strategies
Over the next 6 months our focus will be to Create a zen atmosphere that gives the customer different options to improve they're health . This task will be undertaken in the context of our broader strategy to expand in other areas of the city . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expand locations, Provide online distribution of our products, and to Franchise
About this document
Juices, fitness, floating Business Plan
This document was created by Paul of Embody Life using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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