Houston Auto Direct 1 Page Business Plan

Used cars Business Plan

Houston Auto Direct 1 Page Business Plan

Overview

Houston Auto Direct has a clear business objective to distribute Used cars products. These products have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Houston Auto Direct has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The inventory needs to be perfect before being displayed for future clients to see and preview, and every vehicle must be ready to be sold in perfect condition within a weeks time. Houston Auto Direct must also provide an option for used car warranty.. This is a critical issue for our selected target market of Lower credit house holds with medium to low credit, lower income house holds with medium to low cash on hand, and small contractors in need of a high mille work vehicles..

The Value Proposition

Houston Auto Direct is uniquely positioned to deliver value to Lower credit house holds with medium to low credit, lower income house holds with medium to low cash on hand, and small contractors in need of a high mille work vehicles.. "Houston Auto Direct will I want to provide my customer with low income vehicles with a high quality edge.." In order to be deliver on this value proposition, we My auto team puts forth the effort to give the customer a perfect used car our goal unlike most used auto services is we don't skip the step of fixing, cleaning, and inspecting our vehicles which gives us the competitive edge as well as we price our polished used vehicles at whole sale prices giving the customer the satisfaction of getting more for less.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Used cars market. We consider our key competitors to be: Our main competitors are craigslist dealers and used car lots across Houston. Because most car purchasing and dealing I our demographic is done on line there is no longer geographic lines for competition. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our main competitors are craigslist dealers and used car lots across Houston. Because most car purchasing and dealing I our demographic is done on line there is no longer geographic lines for competition. by We provide better producucts and services for a more competitive price. .

Key Strategies

Over the next 6 months our focus will be to Houston auto direct Gather a censos of the Houston and Katy area to narrow the target customers or clients into race, income, population density, and size of house holds. We will then use this information to build a strategic inventory guide that will dictate how we will purchase vehicles in the future. Basicly avoid buying inventory for customers that are not there. . This task will be undertaken in the context of our broader strategy to Houston Auto Direct is going to spend an additional 50,000 dollars on inventory half coming from Michael and half from a family investor. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Provide warranty Provide financing Obtain 20 vehicles in inventory

About this document
Used cars Business Plan
This document was created by Michael J Slobodzian of Houston Auto Direct using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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