Joey's Burger Stop 1 Page Business Plan
Overview
Joey's Burger Stop has a clear business objective to distribute Fast Food and Beer products and services. These products and services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Joey's Burger Stop has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as convenient dining options. This is a critical issue for our selected target market of working class individuals and families.
The Value Proposition
Joey's Burger Stop is uniquely positioned to deliver value to working class families. "Joey's Burger Stop will provide a solution for people who need a great food value in a timely manner ." In order to deliver on this value proposition, we have created menu pricing that offers a solution for every budget. Our restaurant is the only one in the area that can deliver this value with the speed and convenience of a drive-thru restaurant.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fast Food and Beer market. We consider our key competitors to be: SmashBurger, Chipotle, and Steak N Shake. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with SmashBurger, Chipotle, and Steak N Shake. By catering to a broader audience, we provide convenience to both those who want to enjoy a sit-down meal, and those who need a faster, drive-thru option.
Key Strategies
Over the next 6 months our focus will be to host our grand reopening with a new concept, new menu, and promotional events. This task will be undertaken in the context of our broader strategy to open a second location. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Grand relaunching, turning a profit, and $2,000/day in sales
About this document
Fast Food and Beer Business Plan
This document was created by Ian of Joey's Burger Stop using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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