Orchkids Photography 1 Page Business Plan
Overview
Orchkids Photography has a clear business objective to develop, produce, promote and distribute Personalised photoshoot packages products and services. These products and services have been developed over 24 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow on this. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Orchkids Photography has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem and used This to create Customisable packages to suit customer preference. This is a critical issue for our selected target market of Couples and families.
The Value Proposition
Orchkids Photography is uniquely positioned to deliver value to Couples and families. "Orchkids Photography will Personalised packages for weddings, newborns, families, children and all event types." In order to be deliver on this value proposition, we offer outstanding customer care, before, during and after their photoshoot, to create peace of mind and to increase repeat custom. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personalised photoshoot packages market. We consider our key competitors to be: Small and large photography companies, Such as pixi foto, and new ID. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Small and large photography companies, pixi foto, new ID by offering an increased choice of packages and customer care, whereas every customer is valued, to enhance repeat custom .
Key Strategies
Over the next 6 months our focus will be to Utilise advertising campaigns and opportunities in order to increase customer numbers, create credibility through word of mouth and reputation through providing an honest and reliable service.. This task will be undertaken in the context of our broader strategy to aim to expand our products and services offered in order to increase custom and profit . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: A credible wedding portfolio Turnover of 20 customers in 2 months Ability to recruit for and expand our business
About this document
Personalised photoshoot packages Business Plan
This document was created by Robyn of Orchkids Photography using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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