Shaw&Associates 1 Page Business Plan
Overview
Shaw&Associates has a clear business objective to develop, produce, promote and distribute Management consulting and nonprofit marketing services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Shaw&Associates has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Good governance and nonprofit stability. This is a critical issue for our selected target market of Nonprofits and trade associations.
The Value Proposition
Shaw&Associates is uniquely positioned to deliver value to Nonprofits and trade associations. "Shaw&Associates will Provide services that further mission and improve the bottom line." In order to be deliver on this value proposition, we Combined background in traditional nonprofits, trade groups and start ups provide us with quick insights on how to improve your business. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Management consulting and nonprofit marketing market. We consider our key competitors to be: Management companies
Fernley and Fernley
Association headquarters
ACMG
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Management companies
Fernley and Fernley
Association headquarters
ACMG
by Team with great institutional knowledge,
Trustworthy leadership, fiscal watchdogs and a fixer mentality.
Key Strategies
Over the next 6 months our focus will be to Develop promotional materials. This task will be undertaken in the context of our broader strategy to Hire operational manager. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get 3 customers Rent office space Hire full staff
About this document
Management consulting and nonprofit marketing Business Plan
This document was created by Timothy of Shaw&Associates using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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