Eden Catering Services 1 Page Business Plan
Overview
Eden Catering Services has a clear business objective to develop, produce, promote and distribute Ghanaian dishes and other continental dishes to the doorsteps of our valued customers. Our core focus is on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Eden Catering Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as delivery of food on time. This is a critical issue for our selected target market of weddings, funerals, birth day parties, corporate conferences, church conferences.
The Value Proposition
Eden Catering Services is uniquely positioned to deliver value to our customers during their weddings, funerals, birth day parties, corporate conferences, church conferences. "Eden Catering Services will provide a catering service that prepares and deliver delicious meals on time to our valued customers." In order to deliver on this value proposition, we have employed well trained cheffs to prepares your best dishes. our valued and time consious delivery persons will deliver your orders at your doorsteps before you need it. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the catering services market. We consider our key competitors to be: Anadocs, golden apple tina tarvan. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Anadocs, golden apple tina tarvan by uniquely packagedfood and on time delivery.
Key Strategies
Over the next 6 months our focus will be to a more customer approach to the preparation of dishes. Customers selected dishes will be prepared to meet their specification. Also customers who exceed the thrushold of 2000 cedis will be given a discount of 15 percent. A marketing assistant will be employed to get more orders for the business. This task will be undertaken in the context of our broader strategy to buy a delivery van to deliver food on time. Customers who are able to refer a customer will have the cost of their order reduced by 10 percent. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: to operate a restaurant in two years of operatons to have another branch the next year in a nearby town obtain over 2000 customers in three years
About this document
we prepare all Ghanaian dishes and other continental dishes Business Plan
This document was created by Sarah of Eden Catering Services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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