independenttvonline 1 Page Business Plan
Overview
independenttvonline has a clear business objective to develop, produce, promote and distribute independent artist promotions products and services. These products and services have been developed over 3years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
independenttvonline has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as artist exposure. This is a critical issue for our selected target market of unsigned artist, and businesses.
The Value Proposition
independenttvonline is uniquely positioned to deliver value to unsigned artist, and businesses. "independenttvonline will we offer television and radio advertisements." In order to be deliver on this value proposition, we experience and education. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the independent artist promotions market. We consider our key competitors to be: MTV, BET, SMACK URL, WORLD STAR HIP HOP. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with MTV, BET, SMACK URL, WORLD STAR HIP HOP by Independent artist of all genres.
Key Strategies
Over the next 6 months our focus will be to Broadcast television and radio, to gain a larger audience. This task will be undertaken in the context of our broader strategy to Concerts and showcases. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: television show radio show website
About this document
independent artist promotions Business Plan
This document was created by independenttvonline of independenttvonline using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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