Morris Unlimited Transporters 1 Page Business Plan
Overview
Morris Unlimited Transporters has a clear business objective to distribute Auto Transporters Nationwide services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Morris Unlimited Transporters has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We solve the ability for dealers to move inventory efficiently and cost effective.. This is a critical issue for our selected target market of Automotive Dealerships.
The Value Proposition
Morris Unlimited Transporters is uniquely positioned to deliver value to Automotive Dealerships. "Morris Unlimited Transporters will Provide nationwide efficient and cost affective transportation." In order to be deliver on this value proposition, we We strive for the very best customer service and quality on time transportation. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Auto Transporters Nationwide market. We consider our key competitors to be: A-1 Transport, Direct Connect Auto Transporters. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with A-1 Transport, Direct Connect Auto Transporters by Being a small company will allow us to keep more Professional, Personal Customer Service, and On- Time Delivery. .
Key Strategies
Over the next 6 months our focus will be to Reach out to dealers in the Bowling Green and Nashville areas to create new accounts. Plus marketing on the Internet and moving people to our web page. . This task will be undertaken in the context of our broader strategy to We will increase our fleet to 2 trucks with open trailers. Increasing our ability to serve these new accounts effectively. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Broker 50 Cars A Week Obtain 2 Dealership Accounts Obtain 5 Dealership Accounts
About this document
Auto Transporters Nationwide Business Plan
This document was created by Matt of Morris Unlimited Transporters using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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