J&M Industrial Refinishing 1 Page Business Plan
Overview
J&M Industrial Refinishing has a clear business objective to produce Wet Abrasive SandBlasting products and services. These products and services have been developed over New start up with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
J&M Industrial Refinishing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Eco-friendly solutions. This is a critical issue for our selected target market of Industry marine and auto restoration..
The Value Proposition
J&M Industrial Refinishing is uniquely positioned to deliver value to Industry marine and auto restoration.. "J&M Industrial Refinishing will Provide Eco-friendly solutions to industrial customers and private clientele alike. Offer high quality services without the added headache of environmental impact.." In order to be deliver on this value proposition, we Our systems and services offered are minimally invasive to the surrounding worksite and environment.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Wet Abrasive SandBlasting market. We consider our key competitors to be: None. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with None. by The only wet abrasive contractor available to the central and northern Virginia area. .
Key Strategies
Over the next 6 months our focus will be to Bring modern technologies to the industrial refinishing and resurfacing industry. . This task will be undertaken in the context of our broader strategy to Expand into new products and services. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expand customer base across industries Offer new coating solutions. Grow the business through increased staff.
About this document
Wet Abrasive SandBlasting Business Plan
This document was created by Michael of J&M Industrial Refinishing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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