Virtual Student Agency 1 Page Business Plan
Overview
Virtual Student Agency has a clear business objective to promote Australian education services. These services have been promoted in the last 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Virtual Student Agency has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as trust and financial requirements of student visa. These are critical issues for our selected target market of international students.
The Value Proposition
Virtual Student Agency is uniquely positioned to deliver value to international students. "Virtual Student Agency will offer free services online from the idea to study in Australia until graduatin and over." In order to be deliver on this value proposition, we offer our services in 4 languages and are available 24/7. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Australian education agent market. We consider our key competitors to be: StudyGo, AceHu, Bridge Blue, Information Planet, Educatio First, IDP. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with StudyGo, AceHu, Bridge Blue, Information Planet, Educatio First, IDP by being available online 24/7 and offer free services.
Key Strategies
Over the next 6 months our focus will be to Advertise on Facebook and create a website to promote education providers' offers. This task will be undertaken in the context of our broader strategy to Connect to more education providers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach 50 enrolled students Have 30 positive reviews on our site from students Establish a measurable and attractive affiliate / referring system
About this document
Australian education Business Plan
This document was created by Adam of Virtual Student Agency using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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