Michael's Restaurant 1 Page Business Plan
Overview
Michael's Restaurant has a clear business objective to produce exceptional food and beverage services. These services have been developed over 2 years with a core focus on addressing key customer problems and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Michael's Restaurant has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a desire for good service. This is a critical issue for anyone looking for a comfortable place to experience good food and atmosphere.
The Value Proposition
Michael's Restaurant is uniquely positioned to deliver value to anyone looking for a comfortable place to experience good food and atmosphere. "Michael's Restaurant provides delicious food and drinks at a reasonable price while guaranteeing exceptional service." In order to be deliver on this value proposition, we will employ hand-on, ever-present management with employee surveillance to ensure a positive customer experience at all times. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the food and alcohol market. We consider our key competitors to be all other sit- down bars and restaurants in the area. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other sit-down bars and restaurants in the area due to my expertise with computers, networking, and electronics giving me an edge by allowing me to set up continuous surveillance to ensure employee accountability and a good customer experience without the need to outsource the work.
Key Strategies
Over the next 6 months our focus will be to set up an online marketing campaign. This task will be undertaken in the context of our broader strategy to acquire billboard space to attract travelers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Introduce new business model, Set up surveillance, Launch online marketing campaign.
About this document
Food and alcohol Business Plan
This document was created by Michael of Michael's Restaurant using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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