ROLLCO 1 Page Business Plan
Overview
ROLLCO has a clear business objective to distribute Commercial Trucking services. These services have been developed over 5 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
ROLLCO has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Building and maintaining its on-time reputation to command revenue per mile slightly over the industry average. This is a critical issue for our selected target market of Freight brokers.
The Value Proposition
ROLLCO is uniquely positioned to deliver value to Freight brokers. "ROLLCO will Timely deliver commercial freight throughout the east coast." In order to be deliver on this value proposition, we Software systems, communication systems, operational choices and marketing materials will all be oriented around this goal. By making customers more assured of on-time delivery with ROLLCO than with competitors, they will be more likely to use the business overall, as they can never be sure when a few hours can make an incredible difference to their potential revenues or expenses.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Commercial Trucking market. We consider our key competitors to be: Swift, UPS, Schneider, and Saia. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Swift, UPS, Schneider, and Saia by Smaller businesses may feel more comfortable working with a smaller carrier as they fear being lost in the shuffle by bigger carriers who also handle huge accounts..
Key Strategies
Over the next 6 months our focus will be to ROLLCO will attempt to rapidly achieve awareness in Georgia and its surrounding states about its business in the first year, followed with awareness amongst the eastern coast in future years. It will seek to position itself not as the most inexpensive carrier, but as a carrier with the best on-time record coupled with advanced systems to help clients manage their logistics better. Smaller businesses may feel more comfortable working with a smaller carrier as they fear being lost in the shuffle by bigger carriers who also handle huge accounts.. This task will be undertaken in the context of our broader strategy to Build a website with visibility on search engines and in databases of trucking companies. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Improve and obtain a fleet of ten trucks Obtain exclusive contracts with a major shipper Obtain brokers license
About this document
Commercial Trucking Business Plan
This document was created by Abel of ROLLCO using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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