Stop and glow 1 Page Business Plan
Overview
Stop and glow has a clear business objective to distribute Glow products. These products have been made available with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Stop and glow has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Not having a glow provider on hand at every event. This is a critical issue for our selected target market of college students.
The Value Proposition
Stop and Glow is uniquely positioned to deliver value to any who position themselves with Stop and Glow. "Stop and glow will make your parties be remembered for decades." In order to deliver on this value proposition, we at Stop and Glow offer all of the products as a custom order to YOUR specifications. You want all blue you got it. You want twenty flashing sunglasses? No problem.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Glow products market. We consider our key competitor to be Wal mart. Our understanding of this competitor has been used to refine our strategy and value proposition. We believe that we can compete effectively with Wal mart by selling for the same prices, but we come with you to the actual event. The glow products go where you go without having to run to Walmart to get some and you can make money just by allowing us to set up at the party entrance. Walmart will not share any of the profits.
Key Strategies
Over the next 2 months our focus will be to Approach various sororities about selling the glowsticks at their parties. This task will be undertaken in the context of our broader strategy to Sell out the inventory in one night. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sign contracts with the most prestigious sororities, bring the most fun to a single event/party, Sell out in one night.
About this document
Glow products Business Plan
This document was created by Ryan of Stop and glow using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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