Sky Arkhitectural Drafting 1 Page Business Plan
Overview
Sky Arkhitectural Drafting has a clear business objective to produce Architectural Drafting services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Sky Arkhitectural Drafting has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as drafting jobs need to be extradited to Winnipeg or Thunder Bay. This is a critical issue for our selected target market of Fort Frances and surrounding area.
The Value Proposition
Sky Arkhitectural Drafting is uniquely positioned to deliver value to Fort Frances and surrounding area. "Sky Arkhitectural Drafting will provide a service that is close to home and reliable." In order to deliver on this value proposition, we are uniquely situated to provide the best all-around drafting to the Fort Frances area. This capability is achieved because Sky Arkhitectural Drafting is the only drafting service located in Fort Frances.
Competitors
We have a number of competitors within the Architectural Drafting market. We consider our key competitors to be: Winnipeg and Thunder Bay. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Winnipeg and Thunder Bay by being close to home and eliminating the long distance between drafter and client.
Key Strategies
Over the next 6 months our focus will be; to be creative, push ourselves, and advertise. This task will be undertaken in the context of our broader strategy to expand into landscape drafting. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: expand into landscape drafting, expand into estimating, and to obtain multiple companies as clients.
About this document
Architectural Drafting Business Plan
This document was created by Benjamin of Sky Arkhitectural Drafting using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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