Stars, Heroes and Legends 1 Page Business Plan
Overview
Stars, Heroes and Legends has a clear business objective to develop, produce, promote and distribute Sports Management Services products and services. Our products and services have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Stars, Heroes and Legends has been created with a clear focus on the needs of our clients. Through a structured customer discovery process, we have validated the key customer problem as visibility, online presence and marketibility. This is a critical issue for our selected target market of Athletes, current and retired.
The Value Proposition
Stars, Heroes and Legends is uniquely positioned to deliver value to Athletes, current and retired. "Stars, Heroes and Legends will provide services to promote a successful career after retirement." In order to be deliver on this value proposition, we our strength is to acquire talent through talent. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sports Management market. We consider our key competitors to be: Thuzio. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Thuzio because we are more personal and pride on success not stable of talent.
Key Strategies
Over the next 6 months our focus will be to Work directly with active retired NFL players to promote and gain greater access to offer our services to both current and former players. This task will be undertaken in the context of our broader strategy to expand our services and products to a larger area and grow outside of the New York metro region. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 athletes Become a recognized social media presence Expand into non profit management
About this document
Sports Management Services Business Plan
This document was created by Rob of Stars, Heroes and Legends using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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