A and M Composting 1 Page Business Plan
Overview
A and M Composting has a clear business objective to develop, produce, promote and distribute Composting products and services. These products and services have been developed over zero months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
A and M Composting has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as They want to be earth friendly but don't have the time to do so. This is a critical issue for our selected target market of apartment complexes.
The Value Proposition
A and M Composting is uniquely positioned to deliver value to apartment complexes. "A and M Composting will Customers will get a fantastic service and will be helping the environment.." In order to be deliver on this value proposition, we There is not many other companies that do this type of service.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the composting market. There are no other competitors at this time. We believe that we can compete effectively in this area because we are the first composting business in the area.
Key Strategies
Over the next 6 months our focus will be to market our service. This task will be undertaken in the context of our broader strategy to target the higher end apartment complexes in the Hatboro area. As well as going to race shows in the area to get attention from consumers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers, sell the compost, and expand our service area.
About this document
Composting Business Plan
This document was created by Alec of A and M Composting using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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