E.S.S 1 Page Business Plan
Overview
E.S.S has a clear business objective to promote Security services. These services have been developed over New business with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
E.S.S has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to stop loss prevention and colleges and customers are happy and safe . This is a critical issue for our selected target market of Business of value.
The Value Proposition
E.S.S is uniquely positioned to deliver value to Business of value. "E.S.S will Provide a service to the company and employes to bring down loss and keep secuirty high." In order to be deliver on this value proposition, we listen to what the customer needs and wants and delivers when asked. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Security industry market. We consider our key competitors to be: G4s, Securitas, Kingdom Secuirty, Lodge Services. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with G4s, Securitas, Kingdom Secuirty, Lodge Services by We are more about the customer not what we are going to make or how many contracts we can get we want the customer to be happy.
Key Strategies
Over the next 6 months our focus will be to Appoint a sales manager / representative to market and gain customers. This task will be undertaken in the context of our broader strategy to Expand business into the sectors to gain more satisfied customers . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain more contracts Expand business nationwide Grow into different sectors of the industry
About this document
Safe and secure environment Business Plan
This document was created by Edward of E.S.S using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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