Activate 1 Page Business Plan
Overview
Activate has a clear business objective to promote Herbal Brain Tonic products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Activate has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Increase Memory. This is a critical issue for our selected target market of Students.
The Value Proposition
Activate is uniquely positioned to deliver value to Students. "Activate will activate your brain to memorize." In order to be deliver on this value proposition, we Our ACTIVATE eases your learning with good memory with positive mood. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Herbal Brain Tonic market. We consider our key competitors to be: Brand Chicken Soup
Other brands. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Brand Chicken Soup
Other brands by formula
various marketing strategies
Affordable Price.
Key Strategies
Over the next 6 months our focus will be to dealers. This task will be undertaken in the context of our broader strategy to expand into a new product. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 300 customers in first 6 months 1000 customers in first year 1000 regular customers in 2 years
About this document
Herbal Brain Tonic Business Plan
This document was created by Phyo of Activate using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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