Liquor Store 1 Page Business Plan
Overview
Liquor Store has a clear business objective to develop, produce, promote and distribute and Sells liquors and banquette products and services. These products and services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Liquor Store has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as One stop solution for all parties needed, convenience, the only place specialize in liquors to supply to wedding, prom, parties, etc. This is a critical issue for our selected target market of Weddings, proms, regional parties and general consumers and gifts..
The Value Proposition
Liquor Store is uniquely positioned to deliver value to Weddings, proms, regional parties and general consumers and gifts.. "Liquor Store will Better price and convenience not need to travel to organize your party, one stop solution to a get together with lots of cold beers selection and liquors with appetizers and meet for a barbecue. Gifts package for birthday, holidays and special dates. Price." In order to be deliver on this value proposition, we We are the only specialize store in liquors in all the region. Totally different for a supermarket that have only a few selection of best sellers. We incorporate value for the beers distributors saving them money o sales representative salary, paying us only commission on sales. They never lose. The choice to get a better product for a party or individual recreation that was only available at the capital. The convenience to have a party organizer in the store. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sells liquors and banquette market. We consider our key competitors to be: Supermarket, bakeries, bars and distributors. The strongest of all Tres Irmaos and Betao .The difference is the price and the convenience to our one stop solution for parties and get together. Beers, wine, whiskey, cheese, olives, cold cuts, meet, gifts, charcoal, cigarets, gums, etc. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Supermarket, bakeries, bars and distributors. The strongest of all Tres Irmaos and Betao .The difference is the price and the convenience to our one stop solution for parties and get together. Beers, wine, whiskey, cheese, olives, cold cuts, meet, gifts, charcoal, cigarets, gums, etc by The difference is the price and the convenience to our one stop solution for parties and get together. Beers, wine, whiskey, cheese, olives, cold cuts, meet, gifts, charcoal, cigarets, gums, etc? *.
Key Strategies
Over the next 6 months our focus will be to Built a Sales Time
Advertise on Radio, outdoors, newspaper and internet
Have competitive prices
Make promotion every month
Make combos deals
Growth partnership with party organizers, buffets, clubs, bars, night clubs and regional parties.
Select a regional geofence where to sell and visit.
Make sure to know all parties that it's going on at Geofence.
Try to be one stop place for all my customers parties needed.
Stablished relationship to all beers distributors to have a better price and be their sales men. This task will be undertaken in the context of our broader strategy to Delivering all products to a customer house.
Have a cold beer case delivery
Built a night club in a bigger city for more profit. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: First Big Party First 100.000,00 in sales per month Customized truck for deliveries and attend to big parties , with a sell time on the spot selling liquors and ice
About this document
Sells liquors and banquette Business Plan
This document was created by Jean Correa of Liquor Store using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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