Modern Wave Apparel 1 Page Business Plan
Overview
Modern Wave Apparel has a clear business objective to develop, produce, promote and distribute clothing products. These products have been developed over 8 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Modern Wave Apparel has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer interest in the idea of urban clothing for a coastal resident is very in our view. This is a critical issue for our selected target market of beach lovers.
The Value Proposition
Modern Wave Apparel is uniquely positioned to deliver value to beach lovers and surfers. "Modern Wave Apparel will provide an urban clothing feel for our customers and have them want to show off the brand with the unique style." In order to deliver on this valued proposition, with our unique style to have an intricate logo, and eye catching design, it makes future customers want to purchase our apparel. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clothing market. We consider our key competitors to be: Quicksilver, Diamond Supply Co, Hurley. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Quicksilver, Diamond Supply Co, Hurley by unique and intricate eye grabbing design.
Key Strategies
Over the next 6 months our focus will be to develop new designs. This task will be undertaken in the context of our broader strategy to open a shop. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch New Design Obtain 100 Customers Online Open Store
About this document
Clothing Business Plan
This document was created by Hunter of Modern Wave Apparel using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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