BOJAR Events Pty (Ltd) 1 Page Business Plan
Overview
BOJAR Events Pty (Ltd) has a clear business objective to promote Entertainment services. These services have been developed over 10 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
BOJAR Events Pty (Ltd) has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Quality events. This is a critical issue for our selected target market of Urban professionals.
The Value Proposition
BOJAR Events Pty (Ltd) is uniquely positioned to deliver value to Urban professionals. "BOJAR Events Pty (Ltd) will plan and co-ordinates events, reaching out to individuals needing satisfying entertainment. BoJar creates a platform for ambitions talented individuals together to develop." In order to be deliver on this value proposition, Each event will be different and personalized to the point you will always have a different experience, customers are involved in planning through social networks. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Entertainment market. We consider our key competitors to be: Ekayezi events, PE events, Afro biz, Green room events . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ekayezi events, PE events, Afro biz, Green room events by Unique marketing strategy..
Key Strategies
Over the next 6 months our focus will be to plan four major events in the space of five weeks. This task will be undertaken in the context of our broader strategy to Head annual events in the city of Port Elizabeth . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch of BoJar events, Being outsourced by companies, Gaining 60% market share
About this document
Entertainment Business Plan
This document was created by Jade of BOJAR Events Pty (Ltd) using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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