The Lodges at Deep Creek Lake 1 Page Business Plan
Overview
The Lodges at Deep Creek Lake has a clear business objective to develop Glamping Cabins products and services. These products and services have been developed over New with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Lodges at Deep Creek Lake has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The hassle of packing, setting up a tent, worrying about weather conditions. Taking the hassle out of primitive camping. This is a critical issue for our selected target market of People living fast paced lifestyle.
The Value Proposition
The Lodges at Deep Creek Lake is uniquely positioned to deliver value to People living fast paced lifestyle. "The Lodges at Deep Creek Lake will We have your Cabin set and ready for you to relax and enjoy the minute you arrive." In order to be deliver on this value proposition, we One of a kind natural setting at beautiful Deep Creek Lake, MD. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Glamping Cabins market. We consider our key competitors to be: Blue Moon Rising. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Blue Moon Rising by Functionality, price, setting, Tranquility .
Key Strategies
Over the next 6 months our focus will be to Develop a market strategy, and introduce the public to Glamping. . This task will be undertaken in the context of our broader strategy to Have 25 Glamping sites ready for use.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain funding Site plan approval Completed cabin
About this document
Glamping Cabins Business Plan
This document was created by Art of The Lodges at Deep Creek Lake using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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