DogsInMind 1 Page Business Plan
Overview
DogsInMind has a clear business objective to provide Canine Psychology & Behaviour Training services. These services have been developed over many years of canine experience with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
DogsInMind has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to enhance the lives of dogs and their humans through understanding and promoting the relationship of canine/ human psychology and behaviour.. This is a critical issue for our selected target market of dog owners who wish to gain a greater understanding of their dogs to resolve behaviour issues.
The Value Proposition
DogsInMind is uniquely positioned to deliver value to Dog owners who wish to gain a greater understanding of their dogs. "DogsInMind will Enhance the relationship they have with their dog and address any behavioural issues effortlessly." In order to deliver on this value proposition, we tackle behaviour issues naturally using the dogs own language to create change. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Canine Psychology & Behaviour Training market. We consider our key competitors to be: other Dog Behaviourists & Dog Trainers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dog Behaviourists & Trainers as we use natural, non-forceful methods to communicate with your dog allowing them to choose the behaviour you request.
Key Strategies
Over the next 6 months our focus will be to Focus on acquiring the necessary marketing skills and confidence to successfully promote DogsInMind. This task will be undertaken in the context of our broader strategy to write and deliver talks and training days and then to establish an online community of dog owners interested in canine Psychology. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: a host of successful case stories from a steady stream of paying clients, deliver regular talks and training before launching a fully interactive community membership site.
About this document
Canine Psychology & Behaviour Training Business Plan
This document was created by Richie of DogsInMind using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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