davidlyonscollection 1 Page Business Plan
Overview
davidlyonscollection has a clear business objective to produce unique works of art targeting collectors focused on local artists with a "story".
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to develop a "following". Our long term objective is to build a clear customer profile. acquisition process.
The Customer
davidlyonscollection has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer desire to own meaningful art for residential or commercial display, knowing the artist's story xand feel likevthey "discovered" someone.
The Value Proposition
davidlyonscollection is uniquely positioned to deliver value to collectors of local artists' work. "davidlyonscollection will provide quality, accessible art at a fair price." In order to deliver on this value proposition, we use unique and varying substrates, techniques, interesting stories. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the local art market. We consider our key competitors to be: well established, more experienced and "known" artists. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively by exploiting start age, inexperience and the Parkinsons.
Key Strategies
Over the next 6 months our focus will be to Organize a gallery show. This task will be undertaken in the context of our broader strategy of establish space in 3 highly regarded galleries. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: gallery presence, winning advocate or patron.
About this document
works of art Business Plan
This document was created by David of davidlyonscollection using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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