Execufit Australia 1 Page Business Plan
Overview
Execufit Australia has a clear business objective to distribute GoSaver services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Execufit Australia has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to reduce recharge queuing time and payment complications. Lower the purchase cost of travel. This is a critical issue for our selected target market of daily long distance commuters.
The Value Proposition
Execufit Australia is uniquely positioned to deliver value to daily long distance commuters. "Execufit Australia will eliminate recharge queuing time and reduce purchase cost by at least 30%." In order to be deliver on this value proposition, we deploy our unique payment and delivery system provides peace of mind, and reliability for the regular long distance traveller. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the GoSaver market. We consider our key competitors to be: Inner city commuters and some specific long distance commuters. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with inner city commuters and some specific long distance commuters by our unique backup service and security, and reliable service at lower cost of time and money.
Key Strategies
Over the next 6 months our focus will be to build a solid client base. This task will be undertaken in the context of our broader strategy to acquire new business from the established GoSaver client base. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 clients, employ a competent operations team and expand our client base into other niche markets
About this document
GoSaver Business Plan
This document was created by Luke of Execufit Australia using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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