ekdanta travel 1 Page Business Plan
Overview
ekdanta travel has a clear business objective to promote DOMESTIC AND OUTBOUND TOURS services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
ekdanta travel has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as they need readymade package options to choose from. This is a critical issue for our selected target market of Tier B and Tier C market.
The Value Proposition
ekdanta travel is uniquely positioned to deliver value to Tier B and Tier C market. "ekdanta travel will Provide a product with the option of any budget of the customer." In order to be deliver on this value proposition, we our unique lead and query acquisition team, pass this to operations team to contact customer and look out for their needs.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the DOMESTIC AND OUTBOUND TOURS market. We consider our key competitors to be: Thomas Cook
Makemytrip
Cleartrip. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Thomas Cook
Makemytrip
Cleartrip by Going into business, needs to compete with ourselves.
Key Strategies
Over the next 6 months our focus will be to Appoint a team as below,
1 product manager
1 web designer
1 sales manager
2 operations front staff
2 operations back office. This task will be undertaken in the context of our broader strategy to Develop Product to sell
Update through website
Mailers for marketing
Google Adwords
Tele Calling
News Paper Ad. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch new product sell 250 products per month competitive price target
About this document
DOMESTIC AND OUTBOUND TOURS Business Plan
This document was created by udayram of ekdanta travel using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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