TaylorJustin Inc 1 Page Business Plan
Overview
TaylorJustin Inc has a clear business objective to develop, produce, promote and distribute Plus size women's apparel products. These products have been developed over I year with a core focus on addressing the key customer problem therefore offering opportunities for growth in this under served market.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers , provide fashionable well fitting apparel to plus size and curvy women.
Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition.
Our long term objective is to build a clear customer acquisition process.
The Customer
TaylorJustin Inc has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem . We aim to provide curvy women with clothing that are fashionable , fits true to size we will also offer alteration at customers request for a small fee before shipping. We feel this service will set us apart from other online retailers and prevent customer returns. Providing unique fashion to the curvy market that is also affordable will be a critical issue for our selected target market of Young and fashion conscious women.
The Value Proposition
TaylorJustin Inc is uniquely positioned to deliver value to Young and fashion conscious women . "TaylorJustin Inc will Provide fabulous trendy affordable plus size clothing."
In order to be deliver on this value proposition, we design and manufacture our clothing locally enabling us to deliver faster . Our styles will change more frequently we will offer limited quantities so there will not be mass production of our clothing. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Plus size women's apparel market. We consider our key competitors to be: Ashlee Stewart Lane Bryant and a few other online retailers.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ashlee Stewart because we can use our resources to develop unique items . Being able to use unique textiles manufacture locally . Thereby eliminating shipping costs and time from overseas to the USA .
Key Strategies
Over the next 6 months our focus will be to Marketing manager will use all social media to advertise products. She will contact plus size bloggers and regular bloggers to assist with advertising . We will also use technology such as application, media events, online resources such as google yahoo and bing Adwords. . This task will be undertaken in the context of our broader strategy to We will offer customers fast fashions. At nominal prices. With focus on women 18-30 years old . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Our Spring 2014 line launch Develop our own fabric designs with the use of an in house designer . Reach $50000 in sales by June 2014
About this document
Plus size women's apparel Business Plan
This document was created by Coleen of TaylorJustin Inc using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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