Pratt's Outlet 1 Page Business Plan
Overview
Pratt's Outlet has a clear business objective to distribute Electronics and Accessory products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Pratt's Outlet has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lower prices on high end merchandise. This is a critical issue for our selected target market of women and teenagers.
The Value Proposition
Pratt's Outlet is uniquely positioned to deliver value to women and teenagers. "Pratt's Outlet will provide a wide variety of mobile accessories." In order to be deliver on this value proposition, we buy direct to save on costs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Electronics and accesories market. We consider our key competitors to be: Best Buy
Walmart
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Best Buy
Walmart
by lower overhead and buying direct.
Key Strategies
Over the next 6 months our focus will be to buy products in bulk to keep costs down.. This task will be undertaken in the context of our broader strategy to open my own brick n mortar store. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain bulk items for sale Obtain 100 customers per month Continually source new products
About this document
Electronics and accesories Business Plan
This document was created by Tim of Pratt's Outlet using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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