Dunvegan Petroleum Ltd. 1 Page Business Plan
Overview
Dunvegan Petroleum Ltd. has a clear business objective to develop, produce, promote and distribute Recreational products and services. These products and services have been developed over 39 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Dunvegan Petroleum Ltd. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Saving money while getting to play. This is a critical issue for our selected target market of Generation X & Y.
The Value Proposition
Dunvegan Petroleum Ltd. is uniquely positioned to deliver value to Generation X & Y. "Dunvegan Petroleum Ltd. will Flexibility, convenience, customer service, savings." In order to be deliver on this value proposition, we Experience & understanding enjoymentology. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Recreational market. We consider our key competitors to be: Rental companies of recreation products. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Rental companies of recreation products by Experience, education, unique program development, providing ownership.
Key Strategies
Over the next 6 months our focus will be to Obtain financing. This task will be undertaken in the context of our broader strategy to New products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: New program development Members Dollars
About this document
Recreational Business Plan
This document was created by Collin of Dunvegan Petroleum Ltd. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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