Go Betty Go! 1 Page Business Plan
Overview
Go Betty Go! has a clear business objective to distribute errand service services. These services will be developed over a period of time with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth is in isolation.
The Customer
Go Betty Go! has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Having too little time. This is a critical issue for our selected target market of busy mothers and families.
The Value Proposition
Go Betty Go! is uniquely positioned to deliver value to busy mothers and families. "Go Betty Go! will Provide a service that helps people get things done quicker.." In order to deliver on this value proposition, we understand the customer's needs because we have been in their shoes. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the errand service market. We consider our key competitors to be: Independent contractors and in store delivery services
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with independent contractors, in store delivery services
Because we e are familiar with the locality. We can can run more than one errand at a time. Our brand will also make us easy to find and hire with a simple call.
Key Strategies
Over the next 6 months our focus will be to Create and distribute fliers. This task will be undertaken in the context of our broader strategy to Offer our services to local businesses. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expanding our services to local businesses, expanding our work radius and offering simple on the spot staple products that people often run out of.
About this document
Errand Service Business Plan
This document was created by Laura of Go Betty Go! using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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