klean cans 1 Page Business Plan
Overview
klean cans has a clear business objective to promote clean trash cans services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
klean cans has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as dirty and germ/disease infested garbage cans. This is a critical issue for our selected target market of home owners.
The Value Proposition
klean cans is uniquely positioned to deliver value to home owners. "klean cans will clean trash cans and get rid of the smell and germs associated with it.." In order to be deliver on this value proposition, we we steam clean and use environment friendly products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the clean trash cans market. We consider our key competitors to be: Trash clean. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Trash clean by High pressure washing and disinfectant.
Key Strategies
Over the next 6 months our focus will be to Buy more equipment. This task will be undertaken in the context of our broader strategy to Get into an office and buy 2nd truck. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 100 customers get second truck open an office
About this document
clean trash cans Business Plan
This document was created by Tim of klean cans using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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