interactive Digital Media 1 Page Business Plan
Overview
interactive Digital Media has a clear business objective to develop, produce, promote and distribute Performance Marketing services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
interactive Digital Media has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as pay for sales and marketing leads we generate. pay as you go. This is a critical issue for our selected target market of SMB's Marketing Department.
The Value Proposition
interactive Digital Media is uniquely positioned to deliver value to SMB's Marketing Department. "interactive Digital Media will cost per action performance based marketing." In order to be deliver on this value proposition, we students partner idm & business get charged for leads idm generates. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Performance Marketing market. We consider our key competitors to be: International players. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with International players by Real time student engine. And low cost lead generation solution scalable manpower. .
Key Strategies
Over the next 1 month our focus will be to Get script
Get students
Get companies
Get backend
Get partners. This task will be undertaken in the context of our broader strategy to Expand international . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: agile and upgraded performance Marketing platform. obtain 100 performance Marketing partners every month build a capacity to generate 100 leads per day per performance marketer.
About this document
Performance Marketing Business Plan
This document was created by idm of interactive Digital Media using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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