Vale Moto Training 1 Page Business Plan
Overview
Vale Moto Training has a clear business objective to promote Motorcycle training services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Vale Moto Training has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Rider training. This is a critical issue for our selected target market of Motorcyclists.
The Value Proposition
Vale Moto Training is uniquely positioned to deliver value to Motorcyclists. "Vale Moto Training will Unrivalled calibre of the trainers." In order to be deliver on this value proposition, we All of our instructors/trainers are police advanced riders. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Motorcycle training market. We consider our key competitors to be: Bridgend Motorcycle Training, 1st Class Rider Training, Motorcycle Training Wales. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bridgend Motorcycle Training, 1st Class Rider Training, Motorcycle Training Wales by All of our instructors are top graded Police riders and the motorcycle industry accepts that there is no higher standard for safety. 3 of the trainers are Police Instructors and I believe VMT will be the only establishment to offer a female trainer. .
Key Strategies
Over the next 6 months our focus will be to Internet advertising and leaflet drops to targeted audiences. Also using contacts for positive promotion.. This task will be undertaken in the context of our broader strategy to Grow the areas services on offer. More training for post test riders and tours which culminate in a riding qualification. Local Authority rider improvement schemes. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Establish a core learner business Develop the services to offer a wider range of training services to offer advanced training and tours Expand to offer learner car training
About this document
Motorcycle training Business Plan
This document was created by Stephen of Vale Moto Training using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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