ism ltd 1 Page Business Plan
Overview
ism ltd has a clear business objective to produce fish farming products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
ism ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as availability of market. This is a critical issue for our selected target market of market sellers.
The Value Proposition
ism ltd is uniquely positioned to deliver value to market sellers. "ism ltd will provide affordable catfish." In order to be deliver on this value proposition, we above average in size. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the fish farming market. We consider our key competitors to be: other fish farmers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other fish farmers by home made feedings.
Key Strategies
Over the next 6 months our focus will be to buy a new land. This task will be undertaken in the context of our broader strategy to build 8 new ponds. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: expand increase fingerings increase ponds
About this document
fish farming Business Plan
This document was created by smit of ism ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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