Paints Plus 1 Page Business Plan
Overview
Paints Plus has a clear business objective to develop, produce, promote and distribute Paints & Consumables products. These products have been developed over 0 Months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Paints Plus has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as All of the needs for Paint for Cars and households with no fuss and first class customer service. This is a critical issue for our selected target market of Body Shops and Painters.
The Value Proposition
Paints Plus is uniquely positioned to deliver value to Body Shops and Painters. "Paints Plus will Provide a stress free environment to meet the customers needs through careful selection of products." In order to be deliver on this value proposition, we We are unique in our service offered as each services is tailored to each individual customer and we are able to be competitive on price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Paints & Consumables market. We consider our key competitors to be: AutoPaints Plus, Ponswood Paints, Grove Group, Autopaints(Brighton). Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with AutoPaints Plus, Ponswood Paints, Grove Group, Autopaints(Brighton) by We offer a fantastic customer focused service which is tailored to every individual customer and we offer a high quality of product..
Key Strategies
Over the next 6 months our focus will be to Drive promotion and attracting customers. This task will be undertaken in the context of our broader strategy to Expand on the selection I have available. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach 100 customers Reach positive feedback Make Profit within 3 years
About this document
Paints & Consumables Business Plan
This document was created by Ash of Paints Plus using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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