kenex 1 Page Business Plan
Overview
kenex has a clear business objective to promote cyber cafe internet browsing and sale of office stationery services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue grows in isolation.
The Customer
kenex has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as convinient access to IT. This is a critical issue for our selected target market of college students and random people.
The Value Proposition
kenex is uniquely positioned to deliver value to college students
and random people. "kenex will offer fast effecient and easy to access internet with in house proffessionals on hand to help." In order to deliver on this value proposition, we have the convinience of our fast browsers and an all in one office equiped cyber cafe. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the internet browsing market. We consider our key competitors to be:
wavelength comm
javanetworks.inc. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with
wavelength comm
javanetworks.inc by our professionalism and hospitality together with upto date technology gagets at hand..
Key Strategies
Over the next 6 months our focus will be to get faster internet.
offer printing and photocopying and sale of stationery. This task will be undertaken in the context of our broader strategy to open a school offering computer studies and online jobs in ICT. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get into online jobs (ICT), open up a computer college and supply local businesses with computer pheripherals and stationery.
About this document
internet browsing Business Plan
This document was created by keneddy of kenex using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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