We Are Monsters 1 Page Business Plan
Overview
We Are Monsters has a clear business objective to distribute Handmade, limited, unique and classic style products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
We Are Monsters has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to source the best of indepentant designer wares from one curated website. This is a critical issue for our selected target market of 30-60 year old style conscious consumers..
The Value Proposition
We Are Monsters is uniquely positioned to deliver value to 30-60 year old style conscious consumers.. "We Are Monsters will We put all the best, most stylish independent wares in one place so you don't have to spend hours searching for them yourself.." In order to be deliver on this value proposition, we We hand-pick and curate our product lines from independent designers everywhere. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Handmade, limited, unique and classic style market. We consider our key competitors to be: Etsy. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Etsy by We choose only the best..
Key Strategies
Over the next 6 months our focus will be to Promotion online, by guerrilla marketing and by discount card inserts.. This task will be undertaken in the context of our broader strategy to Pay per click online advertising campaigns.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 100 unique customers 10 regular wholesale lines 1000 sales
About this document
Handmade, limited, unique and classic style Business Plan
This document was created by Aidan & Lena of We Are Monsters using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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