Pride Window Co 1 Page Business Plan
Overview
Pride Window Co has a clear business objective to promote Vinyl replacement windows, products and services. These products and services have been developed over a two year period with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Pride Window Co has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problems as beautification of their home and increasing energy efficiency. This is a critical issue for our selected target market of middle-income families.
The Value Proposition
Pride Window Co is uniquely positioned to deliver value to Middle income families. "Pride Window Co will improve our customers comfort and quality of life." In order to be deliver on this value proposition, we offer a "name your own price" tool. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the vinyl replacement windows market. We consider our key competitors to be: Champion Windows, Hansons, Wallside, All Weather Seal & Polar Seal. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Champion Windows, Hansons, Wallside, All Weather Seal & Polar Seal by: More personalized service as a Local family owned business not a huge corporation.
Key Strategies
Over the next 6 months our focus will be to Sell 6 new customers windows. This task will be undertaken in the context of our broader strategy to obtain 1 sale per week. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Install one project per week Earn $100,000 Add doors to product line-up and purchase a new company vehicle.
About this document
Vinyl replacement windows Business Plan
This document was created by Wesley of Pride Window Co using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
Testing 123
ReplyDelete