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Scriptoria DS 1 Page Business Plan

Overview

Scriptoria DS has a clear objective to provide a service which employs business intelligence through the use of data analytics. These products and services have been developed over 1.5 years with an emphasis on addressing the key customer objectives and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch our service and establish 24 customers in the airline industry within 2 years. New products and services are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products and services, the development of these items and the subsequent marketing of them. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Scriptoria DS has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer opportunity is providing businesses The best quality client profiles available.. This is certainly a critical issue for our selected target market as well as any business looking to establish more clients with an improved probability of success in acquiring them.

The Value Proposition

Scriptoria DS is uniquely positioned to deliver value to any business looking to establish more clients with improved probability of success.. "Scriptoria DS will provide service which may not provide a greater # of leads but a more targeted type and most importantly, quality.." In order to be deliver on this value proposition, we employ the use of  data analytics and the marketing know how to help provide a better understanding of the prospective customers. It is achieved through a unique lead acquisition methodology.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Businesses intelligence and Data analytics market. The use of business intelligence by companies through data analytics is well known, and one will see Industry leaders like Google & Amazon as top examples. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The use of business intelligence through data analytics is well known. One will see Industry leaders like Google & Amazon as top examples. by Aside from our unique methedologies which include the use of proprietary algorithms. We have an initial market that has a distinctive marketing environment. One could truly say that we held our prospective clients captive. .

Key Strategies

Over the next 6 months our focus will be to Implement our services within the unique physical and temporal environment of the airline industry. . This task will be undertaken in the context of our broader strategy to Expand the services into the 24 airline companies which best showcase our capabilities while aggressively developing our UI.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch our service and obtain 24 clients and deliver a next generation UI.

About this document
This document was created by Rene Dante of Scriptoria DS using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.