Three Uncles Brewing Company, Inc. 1 Page Business Plan
Overview
Three Uncles Brewing Company, Inc. has a clear business objective to develop, produce, promote and distribute Beer products. These products have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Three Uncles Brewing Company, Inc. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A classy, local, premium beer enjoyed by all with discerning tastes. This is a critical issue for our selected target market of Craft beer officionados.
The Value Proposition
Three Uncles Brewing Company, Inc. is uniquely positioned to deliver value to Craft beer officionados. "Three Uncles Brewing Company, Inc. will Provide a portfolio of premium beer choices that satisfy all local tastebuds while being part of a community that is as proud of us as we are of them." In order to be deliver on this value proposition, we Brew beer that not only has a great story but tells one. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Beer market. We consider our key competitors to be: Petaluma Hills Brew Co, Henhouse Brewing, 101 North Brew Co. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Petaluma Hills Brew Co, Henhouse Brewing, 101 North Brew Co by We view the brewing process as a means to bring family and friends closer together. .
Key Strategies
Over the next 6 months our focus will be to Secure a legal production and distribution location. This task will be undertaken in the context of our broader strategy to Distribute to at least 20 local retail/restaurant locations and sign with a distributor that can offer expansion to non local markets. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Legal distribution Obtain 20 local customers Land distribution deal
About this document
Beer Business Plan
This document was created by Brooks of Three Uncles Brewing Company, Inc. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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