Run Love 1 Page Business Plan
Overview
Run Love has a clear business objective to produce workout clothing products. These products will be developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Run Love has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as creative workout clothing for the younger market. This is a critical issue for our selected target market of Young workout enthusiasts.
The Value Proposition
Run Love is uniquely positioned to deliver value to young workout enthusiasts. "Run Love will provide a fashionable product that will be durable and comfortable for our customer to workout in." In order to be deliver on this value proposition, we will utilize our ability to easily use and navigate through multiple online selling avenues. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the workout clothing market. We consider our key competitors to be: Other online sellers and big corporations. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other online sellers and corporations by not needing to initially have a large profit margin.
Key Strategies
Over the next 6 months our focus will be to find different avenues to sell the product, predominantly as an online business. This task will be undertaken in the context of our broader strategy to find different ways to smooth out the process and make it more seamless. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Make prototypes, make the first 100 sales, and construct a new office space.
About this document
Workout Clothing Business Plan
This document was created by Dedra of Run Love using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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