Scrub a hub car wash 1 Page Business Plan
Overview
Scrub a Hub Car Wash has a clear business objective to produce Car wash products and services. These products and services have been developed with over 23 years of experience with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Scrub a Hub Car Wash has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as cleaning and maintaining the condition of their vehicles. This is a critical issue for our selected target market of Vehicle drivers/owners.
The Value Proposition
Scrub a Hub Car Wash is uniquely positioned to deliver value to Vehicle drivers/owners. "Scrub a Hub Car Wash will get your car squeaky clean from bumper to hub caps." In order to deliver on this value proposition, Not only are we the only carwash in your neighbourhood, but our secret weapon is our signature tire scrubber. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Car wash market. We consider our key competitors to be: Country Car Wash in Black Diamond and Truck Effects in Okotoks. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Country Car Wash and Truck Effects because of our proximity and the quality of service we offer. We sincerely care about our customers and their vehicles and we greatly value their business.
Key Strategies
Over the next 6 months our focus will be to update the look and maintenance of the building and rebuild clientel. This task will be undertaken in the context of our broader strategy to add new wash features, implement credit/loyalty card acceptance and participate in community fund raising. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 3-5 years are: Revitalize the business, regain lost customers, replace the existing building with a more attractive structure that will allow for the addition of a more ecological and cost effective in bay automatic wash system.
About this document
Car wash Business Plan
This document was created by Karen of Scrub a hub car wash using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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