Troppo 1 Page Business Plan
Overview
Troppo has a clear business objective to distribute Frozen food juice sweets products and services. These products and services have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Troppo has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Efficient supply of goods. This is a critical issue for our selected target market of Healthy & lifestyle cafés.
The Value Proposition
Troppo is uniquely positioned to deliver value to Healthy & lifestyle cafés. "Troppo will Our products are the healthiest, lowest G.I. & best tasting products on the market.." In order to be deliver on this value proposition, we We have an exclusive distribution agreement with the manufacturer of the products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Frozen food juice sweets market. We consider our key competitors to be: Everest, Streets & Peters. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Everest, Streets & Peters by Unique product offering and flexible service delivery options. .
Key Strategies
Over the next 6 months our focus will be to Partner with 2 other professionals and divide the responsibilities for better/more efficient processes. . This task will be undertaken in the context of our broader strategy to Expand the business to other religions. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Outgrow our current delivery resources Expand beyond the metro market Outgrow our storage facilities
About this document
Frozen food juice sweets Business Plan
This document was created by George of Troppo using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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