The Argan Company 1 Page Business Plan

argan oil Business Plan

The Argan Company 1 Page Business Plan

Overview

The Argan Company has a clear business objective to distribute argan oil products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

The Argan Company has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to have an organic product that can be used on hair, nails and skin for a number of benefits including being an excellent skin renewal agent, treating acne, keeping hair looking healthy and nourished without it looking greasy unlike traditional oils. This is a critical issue for our selected target market of 16 and over.

The Value Proposition

The Argan Company is uniquely positioned to deliver value to 16 and over. "The Argan Company will Provide 100% pure Argan oil that can be traced to the exact origin, provides natural treatment for the renewal of skin cells, promotes healthy hair and nails from a number of active ingredients that make you look and feel younger." In order to be deliver on this value proposition, we Our company provide 100% pure Argan oil! The oil is cold pressed which means it is not heated to extract the oil, leaving all the nutrients still in tact, we can specifically tell you the exact region your oil has come from in morocco, certified by ecocert to prove its purity, fast free delivery, competitively priced Argan oil. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the argan oil market. We consider our key competitors to be: Josie Maran (USA), Simply Argan (France), Holland and Barratt (UK) and Rana (UK). Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Josie Maran (USA), Simply Argan (France), Holland and Barratt (UK) and Rana (UK) by Premium quality 100% Argan oil! our oil can be traced right back to its origins and we can provide customers with a certification of their oil being pure, packaging and bottle are of higher quality, better value for money compared to most retailers of Argan oil .

Key Strategies

Over the next 6 months our focus will be to We will achieve this by growing our online presence through social media advertising and via various distribution channels and as a whole being ambitious and creative with marketing. This task will be undertaken in the context of our broader strategy to This will be achieved from creating online shops on Facebook, promoting the company through Twitter and finding companies through LinkedIn. The product will also be pushed via sales reps to different retailers. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expand into major retail stores Release new products e.g cuticle balm, lip balm, hand and body cream Achieve a turnover of £80,000 by the end of 2014

About this document
argan oil Business Plan
This document was created by Hari of The Argan Company using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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