Voodoo Charlie's 1 Page Business Plan
Overview
Voodoo Charlie's has a clear business objective to develop, produce, promote and distribute Cajun style Restaurant services. These services have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Voodoo Charlie's has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Gaining the customer base to sustain a full service restaurant. This is a critical issue for our selected target market of Young families and adults.
The Value Proposition
Voodoo Charlie's is uniquely positioned to deliver value to Young families and adults. " Voodoo Charlie's is a casual dining experience with an attitude and fun environment." In order to deliver on this value proposition, we will offer unique food offering and casual, but fun and hip environment that will set us apart from the regular restaurants in the area. It will truly be the hot spot for the crowd who desires a break from the ordinary. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cajun style Restaurant market. We consider our key competitors to be: We are different in that there are no real Cajun style restaurants in the Phoenix area coupled with the fact that we want to create a fun and exciting environment will set us apart from the normal chains. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We are different in that there are no real Cajun style restaurants in the Phoenix area coupled with the fact that we want to create a fun and exciting environment will set us apart from the normal large chains.
Key Strategies
Over the next 6 months our focus will be to Acquire the start up funds to open the Voodoo Charlie's Restaurant. This task will be undertaken in the context of our broader strategy to Open our first location in Phoenix. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Start up of first location, developed valued customer base and location growth.
About this document
Cajun style Restaurant Business Plan
This document was created by Charles of Voodoo Charlie's using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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