Emma's Lilies Crafty Creations 1 Page Business Plan
Overview
Emma's Lilies Crafty Creations has a clear business objective to develop, produce, promote and distribute Handmade gifts and cards products. These products have been developed over the last two months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Emma's Lilies Crafty Creations has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To be able to offer something different, what makes me stand out from other handcrafted companies. This is a critical issue for our selected target market of Mothers and women.
The Value Proposition
Emma's Lilies Crafty Creations is uniquely positioned to deliver value to Mothers, women. "Emma's Lilies Crafty Creations will Individually handcraft products with love." In order to be deliver on this value proposition, we Everything is hand made to your personal order. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Handmade gifts and cards market. We consider our key competitors to be: Moonpig
Etsy . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Moonpig
Etsy by All the products I provide are handmade to individual requirements ie. colour, size number of the product that is being ordered. .
Key Strategies
Over the next 6 months our focus will be to Advertise on Social networks, sell on eBay
Daily updates on websites. This task will be undertaken in the context of our broader strategy to To be able to produce weekly sales of 10+ items . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new products by April Gain regular followers Make a steady flow of income
About this document
Handmade gifts and cards Business Plan
This document was created by Emma of Emma's Lilies Crafty Creations using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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