Palate and Canvas 1 Page Business Plan
Overview
Palate and Canvas has a clear business objective to develop, produce, promote and distribute economical elegant cuisine and catering products and services. These products and services have been developed over life time with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Palate and Canvas has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as fine dining food without the fine dining prices. Not feeling like they're the #1 priority.. This is a critical issue for our selected target market of everyone who wants to feel "rich".
The Value Proposition
Palate and Canvas is uniquely positioned to deliver value to everyone who wants to feel "rich". "Palate and Canvas will be a place you want show off five times a week without hurting your budget.." In order to deliver on this value proposition, with the trendy decor and fabulous food that is non comparable to local competition in this price range.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Economical elegant cuisine an catering market. We consider our key competitors to be: Syndicate Restaurant
Bistro on the Forty
Cibo Osteria
Milestones
Swiss Challet
Boston pizza. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Syndicate Restaurant
Bistro on the Forty
Cibo Osteria
Milestones
Swiss Challet
Boston pizza with award winning food,
low prices with with the highest standards, better attention to detail and guest satisfaction. An international menu with something for everyone. Can't find something on the menu? No problem! We can make special for you. We cater to all dietary needs..
Key Strategies
Over the next 6 months our focus will be finding the right location that will be key to building the strong customer following that already exists. I have been self marketing by winning charity culinary competitions, televised nation wide cooking competitions and local awards for dining. This task will be undertaken in the context of our broader strategy of myself taking the the role of the hands on chef/ restauranteur. This will benefit the operation by giving me the opportunity to have full control on the elements that make or break new restaurants such as the following; labour, food cost, ordering, menu design, marketing, event consulting and attention to the finer details that are missed by frontline employees. Over the past 20+ years in the hospitality industry I have networked a vast reservoir of candidates that will work as a team to strive to the same goal of affordable, exceptional elegant five star customer experience. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Local awards and recognition, 1000 likes and followers on Facebook, Twitter and Instagram. Opening of second location or expansion of first.
About this document
Economical elegant cuisine an catering Business Plan
This document was created by Abbey of Palate and Canvas using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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