Naturalistic Path Products 1 Page Business Plan
Overview
Naturalistic Path Products has a clear business objective to develop, produce, promote and distribute Natural toothpowder products. These products have been developed over 1year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Naturalistic Path Products has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Create healthier teeth. This is a critical issue for our selected target market of Everyone and anyone that wants healthy teeth..
The Value Proposition
Naturalistic Path Products is uniquely positioned to deliver value to Everyone and anyone that wants healthy teeth.. "Naturalistic Path Products will Naturalistic Path Products creates a toothpowder that is natural and will provide healthy teeth.." In order to be deliver on this value proposition, we Our team has been developing and using this product for the last 8 years and we've seen the benefits in not only our lives but more importantly our children's.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Natural toothpowder market. We consider our key competitors to be: Our major competitors are the commercial toothpaste industries. The difference between them and us is the fact that they do not use the natural products that we provide.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our major competitors are the commercial toothpaste industries. The difference between them and us is the fact that they do not use the natural products that we provide. by Naturalistic Parh Products' Natural Toothpowder is all natural; meaning it can be ingested without fear of illness. Commercial toothpowder on the other hand can not be ingested. .
Key Strategies
Over the next 6 months our focus will be to To attract more customers Naturalistic Path Products will start a monthly blog posted on our website to inform potential customers of health hazards in unnatural toothpaste. N.P.P. will also be attending more trade shows to promote our product.. This task will be undertaken in the context of our broader strategy to Natural Path Products will be developing a new packaging system to ensure quicker delivery of product. We will also be coming up with a 8 ounce container.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Continue developing website Develop better packaging scheme Develop 8 once package
About this document
Natural toothpowder Business Plan
This document was created by Andre of Naturalistic Path Products using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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